Tag Manager und Google Analytics 4 - Shopware Plugin
The GA4 plugin from D-I-S helps to set up comprehensive tracking. It is based on Tag Manger and all tags for tracking are also created and triggered there. The plugin generates all necessary DataLayer for tracking for a comprehensive e-commerce tracking for Google Analytics 4 as well as for Google Ads. The plugin was developed in cooperation with the performance marketing agency MISSION OM GmbH.
Compatibility
The plugin is currently compatible with Shopware 6. The development for Shopware 5 has already started and will be launched soon.
The following events are generated via the DataLayer:
GA4 E-Commerce Events
- add_payment_info
- add_shipping_info
- add_to_cart
- add_to_wishlist
- begin_checkout
- purchase
- remove_from_cart
- select_item
- view_cart
- view_item
- view_item_list
Google Ads Tracking
- dynamic remarketing
- dynamic conversion tracking
- Google Ads Enhanced Conversion Tracking
More GA4 Events
- generate_lead (filling in the contact form)
- login (user logs in)
- search (interwebsite search with the search term)
- sign_up (user registers in the online store)
Buy the plugin in the Shopware Plugin Store. Currently for the version Shopware 6.4. Aktuell für die Version Shopware 6.4.
A step by step guide to setting up the plugin with videos. Download the container setting here.
Analyze your e-commerce data using our free Google Data Studio template.
