Google Analytics 4 Events
ga4_page_view
The event “ga4_page_view” should be a help for a unique pageview trigger. This is loaded on every page as well as after the cookie banner is accepted. If Google Analytics is rejected, this tag and all other Google Analytics tags will no longer be fired. As an additional dimension the user_id is tracked as soon as a user is logged in.
event: "ga4_page_view",
user_id: "9f003f8ca5df47acb1968207572f8a18"
view_item_list
event: "view_item_list",
user_id: "9f003f8ca5df47acb1968207572f8a18",
ecommerce: {
items: [
{
item_id: "SWDEMO10007.1",
item_name: "Hauptprodukt mit Eigenschaften",
quantity: 1,
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_list_id: "a515ae260223466f8e37471d279e6406",
item_list_name: "Bekleidung",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Herren",
item_category3: null,
item_category4: null,
item_category5: null,
item_variant: "Größe S",
price: 19.99
}
]
}
select_item
event: "select_item",
ecommerce: {
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
quantity: 1,
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: null,
item_category4: null,
item_category5: null,
item_variant: "Farbe Weiß- Größe XL",
price: 19.99
}
]
}
}
view_item
event: "view_item",
ecommerce: {
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
quantity: 1,
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: null,
item_category4: null,
item_category5: null,
item_variant: "Farbe Weiß- Größe XL",
price: 19.99
}
]
}
add_to_cart
event: "add_to_cart",
ecommerce: {
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
quantity: 1,
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: null,
item_category4: null,
item_category5: null,
item_variant: "Farbe Weiß- Größe XL",
price: 19.99
}
]
}
add_to_wishlist
event: "add_to_wishlist",
ecommerce: {
currency: "EUR",
value: 19.99,
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
quantity: 1,
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: null,
item_category4: null,
item_category5: null,
item_variant: "Farbe Weiß- Größe XL",
price: 19.99
}
]
}
view_cart
event: "view_cart",
ecommerce: {
currency: "EUR",
value: 39.98,
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: "",
item_category4: "",
item_category5: "",
item_variant: "Farbe Weiß- Größe XL",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
location_id: "",
price: 19.99,
quantity: 2
}
]
},
remove_from_cart
event: "remove_from_cart",
ecommerce: {
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
quantity: 1,
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: "",
item_category4: "",
item_category5: "",
index: "0",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
item_variant: "Farbe Weiß- Größe XL",
price: 19.99
}
]
},
begin_checkout
event: "begin_checkout",
ecommerce: {
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: "",
item_category4: "",
item_category5: "",
item_variant: "Farbe Weiß- Größe XL",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
location_id: "",
price: 19.99,
quantity: 1
}
]
},
add_shipping_info
event: "add_shipping_info",
user_id: "9f003f8ca5df47acb1968207572f8a18",
ecommerce: {
value: 19.99,
currency: "EUR",
coupon: "",
shipping_tier: "Standard",
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: "",
item_category4: "",
item_category5: "",
item_variant: "Farbe Weiß- Größe XL",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
location_id: "",
price: 19.99,
quantity: 1
}
]
},
add_payment_info
event: "add_payment_info",
user_id: "9f003f8ca5df47acb1968207572f8a18",
ecommerce: {
value: 19.99,
currency: "EUR",
coupon: "",
payment_type: "Nachnahme",
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: "",
item_category4: "",
item_category5: "",
item_variant: "Farbe Weiß- Größe XL",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
location_id: "",
price: 19.99,
quantity: 1
}
]
}
purchase
event: "purchase",
user_id: "9f003f8ca5df47acb1968207572f8a18",
ecommerce: {
transaction_id: "cd53d4b1-bfbb-4f51-a842-7cbaa5b7923a",
affiliation: "GA4 Dev Shop",
currency: "EUR",
value: 19.99,
shipping: 0,
tax: 3.19,
coupon: "",
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: "",
item_category4: "",
item_category5: "",
item_variant: "Farbe Weiß- Größe XL",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
location_id: "",
price: 19.99,
quantity: 1
}
]
}
generate_lead
login
event: "login",
method: "mail",
user_id: "9f003f8ca5df47acb1968207572f8a18"
search
event: "search",
search_term: "hauptprodukt",
search_result: "9"
sign_up
event: "sign_up",
method: "mail"
Google Ads Events
gads_page_view
The event “gads_page_view” should be an aid for a unique pageview trigger. This is loaded on every page as well as after the cookie banner is accepted. If Google Ads tracking is rejected, this tag and all other Google Ads tags will no longer be fired. As an additional dimension, the user_id is tracked as soon as a user is logged in.
event: "gads_page_view",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7"
view_item_list
event: "view_item_list",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
items: [
{id: "SWDEMO10007.1", google_business_vertical: "retail"},
{id: "SW10000.2", google_business_vertical: "retail"},
{id: "SW10004.4", google_business_vertical: "retail"},
{id: "SWDEMO10006", google_business_vertical: "retail"}
],
value: 79.97
view_search_results
event: "view_search_results",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
value: 991.99,
items: [
{id: "SWDEMO10002", google_business_vertical: "retail"},
{id: "SW10001", google_business_vertical: "retail"},
{id: "SWDEMO10006", google_business_vertical: "retail"},
{id: "SW10005", google_business_vertical: "retail"}
]
view_item
event: "view_item",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
items: [{id: "SW10000.2", google_business_vertical: "retail"}],
value: 19.99
add_to_cart
event: "add_to_cart",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
items: [{id: "SW10000.2", google_business_vertical: "retail"}],
value: 19.99
purchase
event: "purchase",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
items: [{id: "SW10001", quantity: 2, price: 16.81}],
value: 33.61,
transaction_id: "719bf267-6bc4-4d61-84c9-b5fe9740ae84",
currency: "EUR",
discount: 0,
aw_feed_country: "DE",
aw_feed_language: "DE",
email: "testsss@test.de",
phone_number: "",
address: {
first_name: "Alexander",
last_name: "Kern",
street: "Alexander Staße 20",
city: "Stuttgart",
region: "Baden-Württemberg",
postal_code: "70173",
country: "Deutschland"
}
