GA4 - Google Analytics 4 - Shopware 5 & Shopware 6 Plugin
The GA4 plugin from D-I-S helps to set up comprehensive tracking. It is based on Tag Manger and all tags for tracking are also created and triggered there. The plugin generates all necessary DataLayer for tracking for a comprehensive e-commerce tracking for Google Analytics 4 as well as for Google Ads. The plugin was developed in cooperation with the performance marketing agency MISSION OM GmbH.
Compatibility
The plugin is currently compatible with Shopware 5 (5.6.3 – 5.6.10 & 5.7.0 – 5.7.18) & Shopware 6.
The following events are generated via the DataLayer:
Anleitung
Shopware 6 tutorial
A step-by-step guide to setting up the plugin with videos. Download the container setting here.
Shopware 5 tutorial
A step-by-step guide to setting up the plugin with videos. Download the container setting here.
GA4 E-Commerce Events
- add_payment_info
- add_shipping_info
- add_to_cart
- add_to_wishlist
- begin_checkout
- purchase
- remove_from_cart
- select_item
- view_cart
- view_item
- view_item_list
Google Ads Tracking
- dynamic remarketing
- dynamic conversion tracking
- Google Ads Enhanced Conversion Tracking
More GA4 Events
- generate_lead (filling in the contact form)
- login (user logs in)
- search (interwebsite search with the search term)
- sign_up (user registers in the online store)
GA4 Shopware 6 Plugin
Buy the plugin for Shopware 6 in the official Shopware Store.
GA4 Shopware 5 Plugin
Buy the plugin for Shopware 5 in the official Shopware Store.
Google Looker Studio
Analyze your e-commerce data using our free Google Data Studio template
