Google Analytics 4 Events
ga4_page_view
Das Event „ga4_page_view“ soll eine Hilfestellung sein für einen eindeutigen Pageview-Trigger. Dieses wird auf jeder Seite geladen sowie nachdem das Cookie-Banner akzeptiert wird. Sollte Google Analytics abgelehnt werden, wird dieses Tag und alle anderen Google Analytics-Tags nicht mehr gefeuert. Als zusätzliche Dimension wir die user_id getrackt, sobald ein User eingeloggt ist.
event: "ga4_page_view",
user_id: "9f003f8ca5df47acb1968207572f8a18"
view_item_list
event: "view_item_list",
user_id: "9f003f8ca5df47acb1968207572f8a18",
ecommerce: {
items: [
{
item_id: "SWDEMO10007.1",
item_name: "Hauptprodukt mit Eigenschaften",
quantity: 1,
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_list_id: "a515ae260223466f8e37471d279e6406",
item_list_name: "Bekleidung",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Herren",
item_category3: null,
item_category4: null,
item_category5: null,
item_variant: "Größe S",
price: 19.99
}
]
}
select_item
event: "select_item",
ecommerce: {
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
quantity: 1,
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: null,
item_category4: null,
item_category5: null,
item_variant: "Farbe Weiß- Größe XL",
price: 19.99
}
]
}
}
view_item
event: "view_item",
ecommerce: {
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
quantity: 1,
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: null,
item_category4: null,
item_category5: null,
item_variant: "Farbe Weiß- Größe XL",
price: 19.99
}
]
}
add_to_cart
event: "add_to_cart",
ecommerce: {
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
quantity: 1,
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: null,
item_category4: null,
item_category5: null,
item_variant: "Farbe Weiß- Größe XL",
price: 19.99
}
]
}
add_to_wishlist
event: "add_to_wishlist",
ecommerce: {
currency: "EUR",
value: 19.99,
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
quantity: 1,
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: null,
item_category4: null,
item_category5: null,
item_variant: "Farbe Weiß- Größe XL",
price: 19.99
}
]
}
view_cart
event: "view_cart",
ecommerce: {
currency: "EUR",
value: 39.98,
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: "",
item_category4: "",
item_category5: "",
item_variant: "Farbe Weiß- Größe XL",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
location_id: "",
price: 19.99,
quantity: 2
}
]
},
remove_from_cart
event: "remove_from_cart",
ecommerce: {
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
quantity: 1,
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: "",
item_category4: "",
item_category5: "",
index: "0",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
item_variant: "Farbe Weiß- Größe XL",
price: 19.99
}
]
},
begin_checkout
event: "begin_checkout",
ecommerce: {
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: "",
item_category4: "",
item_category5: "",
item_variant: "Farbe Weiß- Größe XL",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
location_id: "",
price: 19.99,
quantity: 1
}
]
},
add_shipping_info
event: "add_shipping_info",
user_id: "9f003f8ca5df47acb1968207572f8a18",
ecommerce: {
value: 19.99,
currency: "EUR",
coupon: "",
shipping_tier: "Standard",
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: "",
item_category4: "",
item_category5: "",
item_variant: "Farbe Weiß- Größe XL",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
location_id: "",
price: 19.99,
quantity: 1
}
]
},
add_payment_info
event: "add_payment_info",
user_id: "9f003f8ca5df47acb1968207572f8a18",
ecommerce: {
value: 19.99,
currency: "EUR",
coupon: "",
payment_type: "Nachnahme",
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: "",
item_category4: "",
item_category5: "",
item_variant: "Farbe Weiß- Größe XL",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
location_id: "",
price: 19.99,
quantity: 1
}
]
}
purchase
event: "purchase",
user_id: "9f003f8ca5df47acb1968207572f8a18",
ecommerce: {
transaction_id: "cd53d4b1-bfbb-4f51-a842-7cbaa5b7923a",
affiliation: "GA4 Dev Shop",
currency: "EUR",
value: 19.99,
shipping: 0,
tax: 3.19,
coupon: "",
items: [
{
item_id: "SWDEMO10005.6",
item_name: "Variantenprodukt",
affiliation: "GA4 Dev Shop",
coupon: "",
currency: "EUR",
discount: 0,
index: "0",
item_brand: "Shopware Kleidung",
item_category: "Bekleidung",
item_category2: "Damen",
item_category3: "",
item_category4: "",
item_category5: "",
item_variant: "Farbe Weiß- Größe XL",
item_list_id: "937f397d7495465f92721146d3484e35",
item_list_name: "Katalog #1",
location_id: "",
price: 19.99,
quantity: 1
}
]
}
generate_lead
login
event: "login",
method: "mail",
user_id: "9f003f8ca5df47acb1968207572f8a18"
search
event: "search",
search_term: "hauptprodukt",
search_result: "9"
sign_up
event: "sign_up",
method: "mail"
Google Ads Events
gads_page_view
Das Event „gads_page_view“ soll eine Hilfestellung sein für einen eindeutigen Pageview-Trigger. Dieses wird auf jeder Seite geladen sowie nachdem das Cookie Banner akzeptiert wird. Sollte das Google Ads-Tracking abgelehnt werden, wird dieses Tag und alle anderen Google Ads-Tags nicht mehr gefeuert. Als zusätzliche Dimension wird die user_id getrackt, sobald ein User eingeloggt ist.
event: "gads_page_view",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7"
view_item_list
event: "view_item_list",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
items: [
{id: "SWDEMO10007.1", google_business_vertical: "retail"},
{id: "SW10000.2", google_business_vertical: "retail"},
{id: "SW10004.4", google_business_vertical: "retail"},
{id: "SWDEMO10006", google_business_vertical: "retail"}
],
value: 79.97
view_search_results
event: "view_search_results",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
value: 991.99,
items: [
{id: "SWDEMO10002", google_business_vertical: "retail"},
{id: "SW10001", google_business_vertical: "retail"},
{id: "SWDEMO10006", google_business_vertical: "retail"},
{id: "SW10005", google_business_vertical: "retail"}
]
view_item
event: "view_item",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
items: [{id: "SW10000.2", google_business_vertical: "retail"}],
value: 19.99
add_to_cart
event: "add_to_cart",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
items: [{id: "SW10000.2", google_business_vertical: "retail"}],
value: 19.99
purchase
event: "purchase",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
items: [{id: "SW10001", quantity: 2, price: 16.81}],
value: 33.61,
transaction_id: "719bf267-6bc4-4d61-84c9-b5fe9740ae84",
currency: "EUR",
discount: 0,
aw_feed_country: "DE",
aw_feed_language: "DE",
email: "testsss@test.de",
phone_number: "",
address: {
first_name: "Alexander",
last_name: "Kern",
street: "Alexander Staße 20",
city: "Stuttgart",
region: "Baden-Württemberg",
postal_code: "70173",
country: "Deutschland"
}