Inhaltverzeichnis

Events Beschreibung

Google Analytics 4 Events

ga4_page_view

Das Event „ga4_page_view“ soll eine Hilfestellung sein für einen eindeutigen Pageview-Trigger. Dieses wird auf jeder Seite geladen sowie nachdem das Cookie-Banner akzeptiert wird. Sollte Google Analytics abgelehnt werden, wird dieses Tag und alle anderen Google Analytics-Tags nicht mehr gefeuert. Als zusätzliche Dimension wir die user_id getrackt, sobald ein User eingeloggt ist.

				
					event: "ga4_page_view",
user_id: "9f003f8ca5df47acb1968207572f8a18"

				
			

view_item_list

				
					
event: "view_item_list",
user_id: "9f003f8ca5df47acb1968207572f8a18",
ecommerce: {
    items: [
        {
            item_id: "SWDEMO10007.1",
            item_name: "Hauptprodukt mit Eigenschaften",
            quantity: 1,
            affiliation: "GA4 Dev Shop",
            coupon: "",
            currency: "EUR",
            discount: 0,
            index: "0",
            item_list_id: "a515ae260223466f8e37471d279e6406",
            item_list_name: "Bekleidung",
            item_brand: "Shopware Kleidung",
            item_category: "Bekleidung",
            item_category2: "Herren",
            item_category3: null,
            item_category4: null,
            item_category5: null,
            item_variant: "Größe S",
            price: 19.99
        }
    ]
}
				
			

select_item

				
					event: "select_item",
  ecommerce: {
    items: [
      {
        item_id: "SWDEMO10005.6",
        item_name: "Variantenprodukt",
        quantity: 1,
        affiliation: "GA4 Dev Shop",
        coupon: "",
        currency: "EUR",
        discount: 0,
        index: "0",
        item_list_id: "937f397d7495465f92721146d3484e35",
        item_list_name: "Katalog #1",
        item_brand: "Shopware Kleidung",
        item_category: "Bekleidung",
        item_category2: "Damen",
        item_category3: null,
        item_category4: null,
        item_category5: null,
        item_variant: "Farbe Weiß- Größe XL",
        price: 19.99
      }
    ]
  }
}
				
			

view_item

				
					event: "view_item",
  ecommerce: {
    items: [
      {
        item_id: "SWDEMO10005.6",
        item_name: "Variantenprodukt",
        quantity: 1,
        affiliation: "GA4 Dev Shop",
        coupon: "",
        currency: "EUR",
        discount: 0,
        item_brand: "Shopware Kleidung",
        item_category: "Bekleidung",
        item_category2: "Damen",
        item_category3: null,
        item_category4: null,
        item_category5: null,
        item_variant: "Farbe Weiß- Größe XL",
        price: 19.99
      }
    ]
  }
				
			

add_to_cart

				
					event: "add_to_cart",
  ecommerce: {
    items: [
      {
        item_id: "SWDEMO10005.6",
        item_name: "Variantenprodukt",
        quantity: 1,
        affiliation: "GA4 Dev Shop",
        coupon: "",
        currency: "EUR",
        discount: 0,
        index: "0",
        item_list_id: "937f397d7495465f92721146d3484e35",
        item_list_name: "Katalog #1",
        item_brand: "Shopware Kleidung",
        item_category: "Bekleidung",
        item_category2: "Damen",
        item_category3: null,
        item_category4: null,
        item_category5: null,
        item_variant: "Farbe Weiß- Größe XL",
        price: 19.99
      }
    ]
  }
				
			

add_to_wishlist

				
					event: "add_to_wishlist",
  ecommerce: {
    currency: "EUR",
    value: 19.99,
    items: [
      {
        item_id: "SWDEMO10005.6",
        item_name: "Variantenprodukt",
        quantity: 1,
        affiliation: "GA4 Dev Shop",
        coupon: "",
        currency: "EUR",
        discount: 0,
        index: "0",
        item_list_id: "937f397d7495465f92721146d3484e35",
        item_list_name: "Katalog #1",
        item_brand: "Shopware Kleidung",
        item_category: "Bekleidung",
        item_category2: "Damen",
        item_category3: null,
        item_category4: null,
        item_category5: null,
        item_variant: "Farbe Weiß- Größe XL",
        price: 19.99
      }
    ]
  }
				
			

view_cart

				
					 event: "view_cart",
  ecommerce: {
    currency: "EUR",
    value: 39.98,
    items: [
      {
        item_id: "SWDEMO10005.6",
        item_name: "Variantenprodukt",
        affiliation: "GA4 Dev Shop",
        coupon: "",
        currency: "EUR",
        discount: 0,
        index: "0",
        item_brand: "Shopware Kleidung",
        item_category: "Bekleidung",
        item_category2: "Damen",
        item_category3: "",
        item_category4: "",
        item_category5: "",
        item_variant: "Farbe Weiß- Größe XL",
        item_list_id: "937f397d7495465f92721146d3484e35",
        item_list_name: "Katalog #1",
        location_id: "",
        price: 19.99,
        quantity: 2
      }
    ]
  },
				
			

remove_from_cart

				
					  event: "remove_from_cart",
  ecommerce: {
    items: [
      {
        item_id: "SWDEMO10005.6",
        item_name: "Variantenprodukt",
        quantity: 1,
        affiliation: "GA4 Dev Shop",
        coupon: "",
        currency: "EUR",
        discount: 0,
        item_brand: "Shopware Kleidung",
        item_category: "Bekleidung",
        item_category2: "Damen",
        item_category3: "",
        item_category4: "",
        item_category5: "",
        index: "0",
        item_list_id: "937f397d7495465f92721146d3484e35",
        item_list_name: "Katalog #1",
        item_variant: "Farbe Weiß- Größe XL",
        price: 19.99
      }
    ]
  },
				
			

begin_checkout

				
					 event: "begin_checkout",
  ecommerce: {
    items: [
      {
        item_id: "SWDEMO10005.6",
        item_name: "Variantenprodukt",
        affiliation: "GA4 Dev Shop",
        coupon: "",
        currency: "EUR",
        discount: 0,
        index: "0",
        item_brand: "Shopware Kleidung",
        item_category: "Bekleidung",
        item_category2: "Damen",
        item_category3: "",
        item_category4: "",
        item_category5: "",
        item_variant: "Farbe Weiß- Größe XL",
        item_list_id: "937f397d7495465f92721146d3484e35",
        item_list_name: "Katalog #1",
        location_id: "",
        price: 19.99,
        quantity: 1
      }
    ]
  },
				
			

add_shipping_info

				
					 event: "add_shipping_info",
  user_id: "9f003f8ca5df47acb1968207572f8a18",
  ecommerce: {
    value: 19.99,
    currency: "EUR",
    coupon: "",
    shipping_tier: "Standard",
    items: [
      {
        item_id: "SWDEMO10005.6",
        item_name: "Variantenprodukt",
        affiliation: "GA4 Dev Shop",
        coupon: "",
        currency: "EUR",
        discount: 0,
        index: "0",
        item_brand: "Shopware Kleidung",
        item_category: "Bekleidung",
        item_category2: "Damen",
        item_category3: "",
        item_category4: "",
        item_category5: "",
        item_variant: "Farbe Weiß- Größe XL",
        item_list_id: "937f397d7495465f92721146d3484e35",
        item_list_name: "Katalog #1",
        location_id: "",
        price: 19.99,
        quantity: 1
      }
    ]
  },
				
			

add_payment_info

				
					  event: "add_payment_info",
  user_id: "9f003f8ca5df47acb1968207572f8a18",
  ecommerce: {
    value: 19.99,
    currency: "EUR",
    coupon: "",
    payment_type: "Nachnahme",
    items: [
      {
        item_id: "SWDEMO10005.6",
        item_name: "Variantenprodukt",
        affiliation: "GA4 Dev Shop",
        coupon: "",
        currency: "EUR",
        discount: 0,
        index: "0",
        item_brand: "Shopware Kleidung",
        item_category: "Bekleidung",
        item_category2: "Damen",
        item_category3: "",
        item_category4: "",
        item_category5: "",
        item_variant: "Farbe Weiß- Größe XL",
        item_list_id: "937f397d7495465f92721146d3484e35",
        item_list_name: "Katalog #1",
        location_id: "",
        price: 19.99,
        quantity: 1
      }
    ]
  }
				
			

purchase

				
					  event: "purchase",
  user_id: "9f003f8ca5df47acb1968207572f8a18",
  ecommerce: {
    transaction_id: "cd53d4b1-bfbb-4f51-a842-7cbaa5b7923a",
    affiliation: "GA4 Dev Shop",
    currency: "EUR",
    value: 19.99,
    shipping: 0,
    tax: 3.19,
    coupon: "",
    items: [
      {
        item_id: "SWDEMO10005.6",
        item_name: "Variantenprodukt",
        affiliation: "GA4 Dev Shop",
        coupon: "",
        currency: "EUR",
        discount: 0,
        index: "0",
        item_brand: "Shopware Kleidung",
        item_category: "Bekleidung",
        item_category2: "Damen",
        item_category3: "",
        item_category4: "",
        item_category5: "",
        item_variant: "Farbe Weiß- Größe XL",
        item_list_id: "937f397d7495465f92721146d3484e35",
        item_list_name: "Katalog #1",
        location_id: "",
        price: 19.99,
        quantity: 1
      }
    ]
  }
				
			

generate_lead

login

				
					event: "login",
method: "mail",
user_id: "9f003f8ca5df47acb1968207572f8a18"
				
			

search

				
					event: "search",
search_term: "hauptprodukt",
search_result: "9"
				
			

sign_up

				
					event: "sign_up",
method: "mail"
				
			

Google Ads Events

gads_page_view

Das Event „gads_page_view“ soll eine Hilfestellung sein für einen eindeutigen Pageview-Trigger. Dieses wird auf jeder Seite geladen sowie nachdem das Cookie Banner akzeptiert wird. Sollte das Google Ads-Tracking abgelehnt werden, wird dieses Tag und alle anderen Google Ads-Tags nicht mehr gefeuert. Als zusätzliche Dimension wird die user_id getrackt, sobald ein User eingeloggt ist.

				
					event: "gads_page_view",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7"
				
			

view_item_list

				
					event: "view_item_list",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
 items: [
    {id: "SWDEMO10007.1", google_business_vertical: "retail"},
    {id: "SW10000.2", google_business_vertical: "retail"},
    {id: "SW10004.4", google_business_vertical: "retail"},
    {id: "SWDEMO10006", google_business_vertical: "retail"}
  ],
  value: 79.97
				
			

view_search_results

				
					event: "view_search_results",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
value: 991.99,
items: [
    {id: "SWDEMO10002", google_business_vertical: "retail"},
    {id: "SW10001", google_business_vertical: "retail"},
    {id: "SWDEMO10006", google_business_vertical: "retail"},
    {id: "SW10005", google_business_vertical: "retail"}
  ]
				
			

view_item

				
					event: "view_item",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
items: [{id: "SW10000.2", google_business_vertical: "retail"}],
value: 19.99
				
			

add_to_cart

				
					event: "add_to_cart",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
items: [{id: "SW10000.2", google_business_vertical: "retail"}],
value: 19.99
				
			

purchase

				
					event: "purchase",
user_id: "3d2b472f3f1e48538b6bf718dc03b1c7",
items: [{id: "SW10001", quantity: 2, price: 16.81}],
  value: 33.61,
  transaction_id: "719bf267-6bc4-4d61-84c9-b5fe9740ae84",
  currency: "EUR",
  discount: 0,
  aw_feed_country: "DE",
  aw_feed_language: "DE",
  email: "testsss@test.de",
  phone_number: "",
  address: {
    first_name: "Alexander",
    last_name: "Kern",
    street: "Alexander Staße 20",
    city: "Stuttgart",
    region: "Baden-Württemberg",
    postal_code: "70173",
    country: "Deutschland"
  }